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This site jbshowjumptraining.com has the following in the homepage, "International Showjumper and BS Accredited Trainer." Our analyzers noticed that the webpage also stated " Based in the South West of England, Johnathan has a successful record competing horses in the UK and abroad." The Website also stated " Aside from his own competition goals, Johnathan has helped many riders achieve their goals whether thats double clears or jumping confidently. Structured Training for Horse and Rider. JB Academy Learn, Improve and Be Part of a Team. Social outings, demonstrations by industry professionals and a summer camp join in the fun." The website's header had showjumping as the most important keyword. It was followed by academy, trainer, and competitons which isn't as highly ranked as showjumping. The next words the site used was rider. accredited was also included but might not be understood by search parsers.